OUR MISSION STATEMENT
At Eyes on the Square, our purpose is to glorify God through excellent care and service for you and your family. We are committed to providing a comfortable, informative, and personalized experience with individualized treatment plans, quality eyewear, and an honest approach to medicine. We are a team of life-long learners, dedicated to continually growing and improving to ensure we're able to exceed our patients' expectations.
Dr. Matt Howell
Owner & Optometrist
Dr. Howell was born and raised in Texarkana, Texas, but fell in love with Northwest Arkansas while attending the University of Arkansas for his undergraduate degree. During his time on The Hill, Dr. Howell met and fell in love with his beautiful wife, Katherine. After getting married in NWA, the couple spent 4 years in the suburbs of Chicago while Dr. Howell obtained his Doctorate of Optometry degree from the Midwestern University - Chicago College of Optometry. They now happily call The Ozarks home.
When he’s not spending time with Katherine or his miniature goldendoodle, Charlie Faye, Dr. Howell enjoys camping, hiking, mountain biking, and obsessing over specialty coffee. He is an active member of Reformation Baptist Church in Centerton.
Dr. Howell is passionate about caring for patients with a wide range of eye conditions, and has a special interest in the diagnosis and treatment of dry eye disease.
Above all else, Dr. Howell and Katherine desire to share the Good News about Jesus Christ and to bring Him glory in all they do.
Human Resources & Marketing
Katherine Howell was born and raised in Jonesboro, Arkansas, but fell in love with Northwest Arkansas while attending the University of Arkansas. During her time at the U of A she was an active member in Kappa Delta and the Diamond Dolls, made lifelong friends, and fell in love with her husband, Dr. Howell. After getting married in NWA, the couple lived in Kansas City, MO while she obtained her license in Dental Hygiene and shortly thereafter moved to Chicago where she began her career. Upon her husband's completion of his optometry degree in Chicago the couple excitedly moved back to the only place that truly feels like home, NWA.
Katherine loves living near family again and being an active member of Reformation Baptist Church. When she is not snuggling her mini goldendoodle Charlie Faye or working with her husband (Dr. Howell), she can be found cooking meal prep, attending barre class, or catching up with friends over coffee.
Katherine is passionate about marketing, business management, organization, aesthetics, optimizing office processes, all things HR, and continually learning new things. Her primary role is cheering on her husband as he accomplishes his dreams, celebrating any and every occasion to the fullest, and being the “woman's touch” the office needs.
Above all else, Katherine and Dr. Howell desire to share the Good News about Jesus Christ and aim to bring him Glory in all they do.
Patient Care Coordinator
Kim graduated from Arkansas State University with a bachelor's. During her time at Arkansas State she was captain of the debate team.
Kim has experience in various medical and leadership positions making her the perfect addition to our team. She wears many hats at our office in her role as patient care coordinator! Kim moved to NWA in 2021 to be closer to her family, and explore all the beauty it has to offer.
She can be found baking, playing video games, and spending time with friends and family. Kim is a big fan of New Girl, Harry Potter, and enjoys a good meme reference. She makes everyday a little bit brighter by keeping our office running like a well oiled machine with lots of laughter along the way!
Alina has been in eyecare for over 7 years with a wide range of experience! She is our insurance guru, handles office communications, billing, and even has technician skills to help during your annual eye exam. She is also bilingual, speaking fluent English and Russian!
Alina moved from Washington state to Arkansas in 2013 to enjoy all that the natural state has to offer alongside her big, fabulous family! She and her sister attend Vision Church in Springdale.
Alina enjoys spending time with her family, photography, volleyball, a good home DIY project, and spending time at the lake.
Rachel is an NWA native, but has also lived in Washington state for five years. After returning to the Ozarks in 2017, Rachel met her now husband Ryan while working at a local Chick-Fil-A.
Rachel has experience in various leadership positions and has been studying in the medical field for the last several years. She is new to the world of optical, but is a natural and absolutely loves it!
When Rachel is not fitting patients for new glasses, you can find her spending time roller skating, kayaking, crocheting, playing video games, or just hanging out with friends. Rachel loves K-Pop, plants, and her cats Sir Nugget and Sir Bean. Rachel is also a huge coffee enthusiast, but diner coffee will always hold a special place in her heart.
Josh was born and raised in Vero Beach, Florida and moved to Little Rock, Arkansas in April of 2022. After visiting Northwest Arkansas only one time, Josh knew this would be his new home. He made the move to NWA in February of 2023 with his girlfriend, Emily, and their chocolate labrador, Ginger.
When he isn't spending time with Emily or Ginger, you can find him playing basketball, weightlifting, or riding his motorcycle around the Ozarks.
He previously worked in the health and fitness industry but has quickly fallen in love with eyecare. Josh brings a lot of warmth to our office culture and even has the team doing new things, such as running 5K's and our new morning pushup challenge! We're grateful to have him join our team and inject fun, energy, and inspiration into the practice. Josh looks forward to serving you and helping you with glasses selection during your next visit.