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(479) 339-9010
OUR MISSION STATEMENT
At Eyes on the Square, our purpose is to glorify God through excellent care and service for you and your family. We are committed to providing a comfortable, informative, and personalized experience with individualized treatment plans, quality eyewear, and an honest approach to medicine. We are a team of life-long learners, dedicated to continually growing and improving to ensure we're able to exceed our patients' expectations.
Dr. Matt Howell
Owner & Optometrist
Dr. Howell was born and raised in Texarkana, Texas, but fell in love with Northwest Arkansas while attending the University of Arkansas for his undergraduate degree. During his time on The Hill, Dr. Howell met and fell in love with his beautiful wife, Katherine. After getting married in NWA, the couple spent 4 years in the suburbs of Chicago while Dr. Howell obtained his Doctorate of Optometry degree from the Midwestern University - Chicago College of Optometry. They now happily call The Ozarks home.
Dr. Howell and Katherine welcomed their first child, Henry, into the world in August of 2023.
When he’s not spending time with Katherine, Henry, or his miniature goldendoodle, Charlie Faye, Dr. Howell enjoys camping, hiking, mountain biking, firearms training, and obsessing over specialty coffee.
Dr. Howell is passionate about caring for patients with a wide range of eye conditions, and has a special interest in the diagnosis and treatment of dry eye disease.
Above all else, Dr. Howell and Katherine desire to share the Good News about Jesus Christ and to bring Him glory in all they do.
Katherine Howell
Human Resources & Marketing
Katherine Howell was born and raised in Jonesboro, Arkansas, but fell in love with Northwest Arkansas while attending the University of Arkansas. During her time at the U of A she was an active member in Kappa Delta and the Diamond Dolls, made lifelong friends, and fell in love with her husband, Dr. Howell. After getting married in NWA, the couple lived in Kansas City, MO while she obtained her license in Dental Hygiene and shortly thereafter moved to Chicago where she began her career. Upon her husband's completion of his optometry degree in Chicago the couple excitedly moved back to the only place that truly feels like home, NWA.
Katherine loves living near family again. She and her son, Henry, can often be found snuggling their mini goldendoodle, Charlie Faye, walking or biking at Color, ordering cool new frames for the optical, cooking meal prep, or catching up with friends over coffee.
Katherine is passionate about marketing, business management, organization, aesthetics, optimizing office processes, all things HR, and continually learning new things. Her primary role in the office is cheering on her husband as he accomplishes his dreams, celebrating any and every occasion to the fullest, and being the “woman's touch” the office needs.
Above all else, Katherine and Dr. Howell desire to share the Good News about Jesus Christ and aim to bring him Glory in all they do.
Kim Streetman
Patient Care Coordinator
Kim graduated from Arkansas State University with a bachelor’s degree in 2021 and received her Paraoptometric Certification in 2024. She has experience in various medical and leadership positions making her the perfect addition to our team. She wears many hats in our office in her role as Patient Care Coordinator!
Kim grew up in the River Valley, lived in NEA during college, and relocated to NWA in 2021 to be closer to her family and explore all the beauty it has to offer.
She can be found on a local trail, baking, playing video games, and spending time with her friends and family. Kim is a big fan of New Girl, Harry Potter, and enjoys a good meme reference. She makes every day a little brighter by keeping our office running like a well oiled machine with lots of laughter along the way!
Alina Kashubina
Office Administrator
Alina has been in eyecare for over 7 years with a wide range of experience! She is our insurance guru, handles office communications, billing, and even has technician skills to help during your annual eye exam. She is also bilingual, speaking fluent English and Russian!
Alina moved from Washington state to Arkansas in 2013 to enjoy all that the natural state has to offer alongside her big, fabulous family! She and her sister attend Vision Church in Springdale.
Alina enjoys spending time with her family, photography, volleyball, a good home DIY project, and spending time at the lake.
Melonie Edoria
Optician
Melonie was born in Pampanga, Philippines. At the age of seven she moved to the Bay Area of California where she’s spent the majority of her life. Melonie has worked in nearly all roles within eyecare, but her true passion is opticianry, in which she has over twenty years of experience! She is skilled and talented in all aspects of opticianry, such as frame selection, frame adjustments, precise measurements, edging lenses, insurance interpretation, and so much more.
Melonie is unmatched in her ability to glance at someone and immediately know the perfect frame for them! She offers our patients a fun, personalized, detail oriented, extraordinary, and thoughtful experience from beginning to end. She will think outside the box, innovate on the spot, and customize every aspect possible to ensure you feel confident, function well, and enjoy your life in the frames of your choice.
Melonie has a beautiful daughter, Julianna Grace, who is excelling in her studies at Chico State. Melonie also has a four year old son, Isaac, who was born with a rare condition called VACTERAL syndrome. He has many specialized needs and is loved and cared for dearly by his mom and dad (Shawn). Isaac endured five surgeries by the age of one. Melonie and Shawn moved to Northwest Arkansas in 2024 in hopes of giving Isaac better specialized care and access to family nearby for support. Melonie and her family love being outdoors, trips to the beach, and taking beautiful hikes.
To know Melonie and her family is to love them. We trust you will have excellent experiences when you come into our optical (glasses shop) thanks to her care and service.
Brooke Elsenbroek
Front Desk Coordinator
Brooke was born and raised in Ozark, MO. She later graduated from the University of Arkansas with a bachelor's in architecture and interior design. Since graduating, Brooke has developed a passion for serving and caring for people in various healthcare settings. This eventually led her to a new love for eyecare and her pursuit of nursing. Brooke’s desire to serve others makes her such a wonderful addition to our team.
Brooke is also recently married to her best friend, Zac, who she met during her time at the University of Arkansas! When she's not at Eyes on the Square, she spends her time enjoying all that Northwest Arkansas has to offer with her husband and their dog, Bane, and cat, Onyx.
Brooke is one of the bubbly and welcoming faces that will greet you as you enter our office. If you have talked to her on the phone you’re probably now on her long list of best friends. To know her is simply to love her. She brings sunshine and a servant heart everyday work. Brooke has many talents and hobbies: from designing, to baking, to a good DIY project.
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